Summary
Anush A. Khachatryan
Along with the blazing development of the information culture, neologisms have become an integral part of the press language.
The electronic media, where social-political struggle has penetrated, is a powerful propaganda weapon. It is regularly updated with semantic neologisms. In connection with the events in Armenia in 2018-2019, a number of words began to be used with meanings they did not have in the past. These linguistic units, which have ironically pronounced shades, are commonly found in opposition media.
In the system of authorial neologisms, epistemic words are distinctly distinguished by their stylistic value and frequency. Unable to find a word that accurately expresses his mind in the lexicon of the language, the journalist, according to his linguistic taste, compiles new words that combine emotion, appreciation, stylistic coloring and innovative breath, reflecting both the objective image of the present moment and the subjective self-image of the author. These words make the news texts more alive and, of course, there are also a number of unsuccessful and not recommended structures.
Widespread and effective ways of creating neologisms in the electronic media are word complexion and derivation. Comparative (synthetic) compositions are created containing foreign morphemes, which are formed in accordance with the word-formation rules of the Armenian language.