Tag Archives: genre

DOI: 10.57192/18291864-2026.1-15

POSTMODERN PERCEPTION AND THE POETICS OF THE FOLK FAIRY TALE:
An Attempt at Comparative Analysis

The article examines the interconnections between the generic characteristics of the folktale and the postmodern paradigm. The poetics of the folktale are explored within the context of postmodern perception, based on a comparative analysis of Armenian folktale material.

The article argues that the canonical structure of the traditional folk tale contains elements of chaos, play, and simulacra, which are directly actualized within postmodern discourse. Particular attention is paid to the examination of the fairy-tale chronotope (time and space), where its ‘timelessness’ and the disruption of linear progression are viewed as archetypes for the postmodern concepts of fragmentation and the ‘eternal present’.

The aim of this research is to identify the structural and semantic affinities that link the traditional genre to contemporary literary discourse. Specific concepts-such as chaos, simulacrum, multiculturalism, and play-are highlighted and examined as typological commonalities existing between the folktale and postmodernism.

For the first time, this article attempts to examine the interconnections between the folktale as a folklore genre and the phenomenon of postmodernism, which is traditionally not associated with it.

The article places particular emphasis on the issue of the hero’s deconstruction, illustrating the transformations of the fairy-tale archetypal figure within the domain of postmodern fragmented consciousness.

The relevance of the article stems from the interdisciplinary nature of the subject matter, analyzed through the interconnections and relationships between literary theory, folklore studies, and philosophy, utilizing the appropriate methodological frameworks.

The factual basis of the study consists of published Armenian folktales recorded from various regions of historical Armenia-compiled in the ‘Armenian folktales’ and ‘Armenian Ethnography and Folklore’ series, as well as separate collections-alongside works by authors representing the typological landscape of postmodern prose.

The study was conducted using a combination of several methods. Specifically, descriptive, contextual, structural-semantic, historical-typological, synthetic-analytical, and comparative methods were applied.

EVALUATIONITY IN CONTEMPORARY MASS COMMUNICATION CHANNELS

The article explores evaluativity within the domain of media language. At its core, evaluativity is an attitudinal-conceptual category that, in media texts, becomes a tool for expressing public opinion. It reflects the communicator’s subjective stance toward an event or individual and transforms into an ideological and persuasive impulse within the media. Especially in the digital environment — where content dissemination often relies on expressed attitudes — evaluativity becomes a key component of media language.

In linguistic studies, it is viewed as a system that includes the parameters of attitude, engagement, and graduation. In the Armenian academic field, the topic remains underexplored, although there are isolated studies related to the language of the press, public speech, and advertising. The article aims to provide a comprehensive account of the role of evaluativity in contemporary mass media, examining it on both linguistic levels (word, sentence) and in discourse and macro-contextual dimensions — such as author, audience, genre, media platform, and the
broader cultural-political context.